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Featured Hogy: 7-inch Amber
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Here on Cape Cod, (and New England for that matter) the 7" amber Hogy is popular with anglers fishing for school sized striped bass as they appear in our waters. If you look at a live squid swimming in the water, you'll notice they are amber, so this color is a natural choice for anglers trying to "match the hatch" with squid.
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Mission
Statement
Our goal is to help
anglers catch more "and bigger" fish by using our products.
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Introduction To Hogy eMagazine
In each issue we hope to not only introduce anglers to some
innovative techniques with big soft plastics but also to capture, in the form
of destination articles, how anglers from all over are using our products. As
we travel with the Hogys, we are continually learning new techniques from
different regions and different species and applying them in our own back yard
on Cape Cod with great success. We're also showing
anglers in other parts of the country techniques we're learned here that may be
new and innovative in their areas. In coming months, we'll have articles from
all over the country. Articles may be written by guides, avid fisherman,
anglers with anecdotes they want to share, and stories from us, Capt. Mike Hogan
and Gene Bourque of Hogy Lures and Editor at Large with On The Water magazine.
This is our first issue. We look forward to your feedback.
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Destination: Woods Hole
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By Gene Bourque

Like many a striper addict in the Northeast, I've spent
plenty of hours tossing live eels to hungry bass. I'm not a huge fan of
anchoring up and fishing chunk bait or sitting on a beach with a spiked rod,
hoping some fish comes along and discovers my offering. Active fishing - that's
what I like - and using eels is as close to tossing a plug as you can get with
live bait. However, as the years have passed I've grown less fond of the effort
that's required to use eels. Procuring the bait, keeping it healthy until it's
time to grab one of the slimy critters with a rag, then pushing a hook through
its jaw and eye, which often resulted in an eel pretzel wrapped around my
leader. Then there was the expense of these baits, which has been getting
larger every year. Could there be a reasonable alternative, something that
could be fished like an eel and get the same amount of attention for the
stripers I love to catch?
Read more!
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Attractor or Imitator? The Soft Plastic
Advantage
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By Gene Bourque
The best fishermen are
astute observers of nature and use what they've learned from
that observation to catch more fish. Sure, now and then you'll
see someone get lucky and just begin tossing whatever happens to be
on the end of their line and catch some fish, but more often than not
the angler who's spent time thinking about what the fish are
eating based on careful observation and experience is far more
successful. To the savvy fisherman, the question of trying imitate as
precisely as possible what baits are available versus just trying to
get his quarry's attention in the first place is always one of
the biggest conundrums. If everything works out, he'll manage
to do both. This is one of the many reasons soft plastic baits are
such a good choice - and so effective.
Read more...
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Technique: Walk the Dog
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Hogys are based on a soft jerk bait design, so the Walk the
Dog technique is near and dear to our hearts.
Point the rod tip toward the water and twitch the Hogy™ as
you reel, using short jerking motions to add topwater "walking" action to the
lure. I generally recommend a pause every so often to imitate a severely
wounded bait fish. You will often find that you'll get hits when you start
reeling again. Change retrieve speeds and twitching frequencies until you dial
in exactly what the fish want at the moment.

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New Products: Calamari Scent
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Some anglers swear by
scents and they are especially effective in dark or murky water when gamefish
must use all their senses to locate their prey. Rather than scents, we prefer
to call our attractants "flavors," as we have devised a special formula that is
designed to be absorbed into Hogy Soft baits. Just add a few drops to Hogys in
a sealable bag or container and let them soak it up!
Calamari: Every saltwater game fish feeds on squid, so it
was the obvious choice for us as the first flavor to introduce to our new line.
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Hope you've enjoyed this issue of Hogy Lures
E-magazine! In the next few months we'll be bringing you stories and tips about
fishing destinations we've visited, techniques we've used with success with
Hogy Premium Baits and other lures, and a variety of fishing tales. Please send
us any ideas for subjects you'd like to see covered, and digital images of fish
taken with Hogys will be put up in our gallery. Best of luck and Tight Lines!
Sincerely,
Michael Hogan Hogy Lure Company
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