Some anglers swear by scents and that they are especially effective in dark or murky water when game fish use all their senses to locate their prey. Rather than scents, we prefer to call our "attractants" flavors as we have devise a special formula that is designed to be absorbed into Hogy Soft baits.

Working with a company that produces natural food additives, we formulated Hogy Fresh Flavors. Much more than just a scent, Fresh Flavors are made from the essence of the baits and are absorbed in Hogy soft plastic baits rather than just sitting on the surface. They are released slowly in the water and can up your score with finicky fish. We recommend you put a few drops in the bag where you keep your soft baits.

Hogy Tip: Just add a few drops to Hogys in a sealable bag or container and the your Hogy Brand Soft Baits soak it up!

Calamari Fresh Flavor: Every saltwater game fish feeds on squid, so it was the obvious choice for us as the first flavor to introduce to our new line.

Live Eel Fresh Flavor: It's no secret that striped bass and many other game fish love eels and our Fresh Flavor eel scent will give Hogys and other soft baits that "special something" that may seal the deal. Designed to be absorbed by the baits and released slowly, a few drops is all it takes to convince even the wariest predator to take a bite!

Herring Fresh Flavor: Our newest addition to the Hogy Fresh Flavors line up is our brand new Herring Scent. As Captain Charley Soares put it, it smells just like his hands used to back when we could use herring for live bait for striped bass. A killer substitute when paired with our 10" Hogy. We prefer Bone, and Black Pearl as a herring replicator.

Available: 1-ounce bottles. Eel, Squid, Herring, Bunker $8.95 MSRP